In 2009, Strauss Group acquired Tana Industries, which developed Tami4 water purifications appliances, and merged it with H2Q water purification start-up, in which it invested only two years earlier. Since its early days, as well as under the umbrella of Strauss Group, Strauss Water Israel disrupted the Israeli market by bringing purified water at the touch of a button and turning Tami4 water bars to a standard appliance in the Israeli kitchen. Success was widely acclaimed and the company won prizes such as: "Product of the year" and "Israel's 100 superbrands".
Today, with over half a million customers, Strauss Water Israel is the leading company for at-home water drinking solutions, due to its trustable Tami4 brand and a profitable business model. We've improved people's lives by helping our customers to drink more water and less sugary drinks, and by providing them with Maze, the most advanced water purifying technology (for water bars) worldwide. Strauss Water invested years of research in developing the Maze, a unique technology protected by international patents.
Established in October 2010, Haier Strauss Water Co. Ltd. is a joint venture between Haier group, the global home appliances leader, and Strauss water, a leader in providing safe drinking water solutions.
Haier Strauss Water constantly introducing breakthrough drinking water solutions, developed particularly to meet the Chinese household requirements and drinking water habits, while utilizing the unique patented "MAZE" purification technology.
Haier Strauss Water operates all over China and is present in all major retail and e-commerce retailers.
The Haier Group was established in 1984 and is today considered a world leader in the sphere of electrical appliances and home electronics. It operates in a range of categories, including refrigerators, air conditioners, home entertainment electronics, communications and cellular, personal computers, washing machines, and home appliances.
Haier has a significant and strong presence in Chinese retail world including its exclusive chain of 5,000 Haier stores spread throughout China. Haier also operates in East and West Asia, Africa, Europe, Australia, the Middle East and the US.
Haier group sees great importance in its corporate responsibility. It considered to be the most environmentally active brand in China and runs a variety of environmental projects.
In May 2012 we created a partnership with Virgin Group - a leading international investment group and one of the world's most recognized and respected brands.
Together, Virgin and Strauss Water established the Virgin Strauss Water company, focusing on the UK market. The company launched its brand - "Virgin Pure – Improving Life with Strauss Water", which aims to change the way families in the UK drink water by providing a tasty, great quality alternative to bottled and tap water.
This partnership combines the vast capabilities of two multinational companies: Strauss Water’s proprietary water purification technology, products and expertise and Virgin's powerful brand, marketing capabilities and consumer insights.
Virgin Group is a leading international investment group and one of the world's most recognized and espected brands. Conceived in 1970 by Sir Richard Branson, Virgin has gone on to grow successful businesses in sectors ranging from transport, mobile telephony, financial services, leisure, music, renewables and health & wellness. Virgin has created more than 400 branded companies worldwide and employs approximately 50,000 people, in 30 countries.
Virgin is considered one of the world’s most recognizable brands, in particular in the UK, the US, Canada and South Africa. The brand represents improving people’s lives while ensuring value for money, high quality, outstanding customer service, creativity and fun.